View Our Website View All Jobs

Manager, Digital Marketing

LOCATION: Bronx, NY

REPORTS TO: Director, Marketing and Communications

WHO WE ARE LOOKING FOR:

Per Scholas is seeking a Digital Marketing Manager to expand the organization’s digital presence through strategic campaigns. You will manage messaging through day-to-day optimization of content across multiple digital platforms as well as identify, research, recommend, and test emerging platforms. Additionally, you will be responsible for designing and updating digital and print art and content consistent with the organization's brand guidelines.

Strategy and decisions will be informed by detailed historical reporting. You will leverage data and your experience to launch and execute marketing campaigns that drive Per Scholas’ audience engagement, student recruitment and partner support through digital platforms.

WHAT YOU’LL DO:

Manage Strategic Messaging and Brand Compliance:

  • Drive growth strategy to build audience size and engagement levels across social networks and email marketing
  • Manage all aspects of digital campaign execution including creative leadership, launching, monitoring and analyzing campaign successes
  • Maintain Per Scholas digital channels including website, email marketing, social media platforms (i.e. LinkedIn, Facebook, Twitter, YouTube), and digital advertising to ensure Per Scholas brand is represented across all digital platforms.

Deliver Marketing Content and Support

  • Respond timely to ongoing digital marketing and design needs of Per Scholas’ six sites while ensuring brand consistency for all internal and external elements including messaging, collateral, and social media.
  • Manage, place and monitor digital ads on Google AdWords and Facebook; other digital ad placement as directed and relevant; including campaign/AdGroup structure, keywords, ad text, and landing pages. (as distinguished from brand management)
  • Update strategic web and other digital content daily and in real-time as needed.
  • Create and edit collateral as needed using the Adobe Suite (InDesign, Photoshop, Illustrator as needed) and PowerPoint templates.

WHAT YOU’LL BRING TO US:

Professional Requirements

  • A bachelor’s degree (or equivalent experience) and a minimum of 3-5 years experience managing social and digital media for a growing organization, experience managing projects, moving teams to accomplish specific goals, growing a brand, managing a website and social platforms
  • Track record of success working in fast-paced environments, effective time-management, meticulous attention to detail, and prioritization skills.
  • Proven graphic design experience using Adobe Creative Suite
  • Knowledge of Salesforce, web design skills, HTML coding or Craft CMS, experience in email marketing campaigns, MailChimp, A/B testing a plus
  • Experience as a people manager a plus.
  • Strong writing and editing skills are preferred.

Personal Characteristics

  • You thrive in a creative, inventive, fast-paced startup environment with people who are passionate about their work and mission.
  • You are highly motivated, work independently while having a strong sense of ownership, and urgency.
  • You are a team builder and motivator. You have the ability to manage projects from start to completion and manage team members along the way.
  • You have a collaborative and flexible work style. You’re excited to work cross-functionally with other departments and independently.
  • You are data-driven, result-oriented and a forward-looking catalyst for social change.
  • You are an effective communicator with strong oral and written skills, and a great listener who can connect human stories to broader organizational impact.
  • You stand behind our mission, believing that individuals from any community should be able to access well-paying career positions, and that talent should be recognized and recruited from many diverse sources.
  • You have the ability to build relationships with partners and media outlets to increase awareness of the organization and its brand.

WHY WORK HERE?

We believe our staff is the heart and soul of the organization. Our workplace culture is challenging, supportive, collaborative and mission-driven. We take a genuine interest in career paths and work-life balance and take contributing ideas from staff at all levels. Working at Per Scholas means working somewhere full of engaging, savvy, diverse people who care deeply about pushing our work forward.

You’ll enjoy a welcoming and professional environment, self-development opportunities, innovative technology, and benefits such as healthcare and a 401K match.  If you want to work in a progressive organization, where you can build something meaningful and have fun while doing it, we would love to hear from you.

ABOUT PER SCHOLAS:

Per Scholas is a national nonprofit that drives positive and proven social change in communities across the country. Through rigorous and tuition-free technology training and professional development, we prepare motivated and curious adults who are unemployed or underemployed for successful careers as IT professionals, and we create on-ramps to businesses in need of their talents. Today we provide our solutions in six cities across the country: Atlanta, GA; Greater Cincinnati, OH; Columbus, OH; Dallas, TX; the National Capital Region; and New York. To date, Per Scholas has trained 7,000 individuals, helping them build lasting, life-changing skills and careers in technology.

QUESTIONS?

If you have any questions about this role, please feel free to email Suzanne McShane, Talent Acquisition Specialist at smcshane@perscholas.org. We look forward to viewing your application!

Learn more at perscholas.org.

Equal Employment Opportunity

We're proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or national origin. See our full EEO statement here.

Read More

Apply for this position

Required*
Apply with Indeed
Attach resume as .pdf, .doc, or .docx (limit 2MB) or Paste resume

Paste your resume here or Attach resume file

150